ROOTS – Doppelhofer & Freunde is a hair salon in Graz, Austria. Studio Marie Zieger partnered with video- & photography duo Kahriman—Paulweber to create a bold visual identity for their rebranding, reminiscent of big brand campaigns from the early 90’s. The vision was to create an eclectic look where high fashion meets the streets, yet combining it with a typographic system both contemporary and timeless.