Sandra Papst — Mindful Cosmetic is a cosmetic studio in Graz, Austria. The rebranding is all about the experience: from entering the studio space from the busy streets, to stepping into the friendly reception area, until finally getting the treatment in an even calmer place. Gradually, one comes closer to his or her own self in three steps, which is translated into overlapping photography.

This concept of surface / escape / comfort is merged into one corporate identity. In collaboration with a superb team, Studio Marie Zieger created the visual language for the studio. The classic sans-serif typeface stands for expertise, which is contrasted by the more emotional, soft Domaine Display. The color palette ranges from masculine tones like olive green or dark grey to lavender or yellow shades.