BRANDING

Kogel 3 — a brand new restaurant amidst one of the most picturesque wine regions in Austria with the ambitious aspiration to stand out. Not an easy task at hand, when there are countless others with the same requirements — and all of them betting on the magnificence of the scenery in their visual & textual approach. 

Therefore we chose a different path: the Kogel — an Austrian term for a rounded mountain top, one on which the restaurant itself is located — took center stage as the central graphic & photographic element on all analog and digital mediums. This contemporary & confident visual treatment is paired with a textual solution focussing on the down-to-earth feeling of the restaurant and its friendly hosts.

CREATIVE DIRECTION 
Verena Michelitsch

GRAPHIC DESIGN
Marie Zieger

CONCEPT & TEXT 
Barbara Klein

PHOTOGRAPHY
Marion Luttenberger











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