BRANDING

Floravere is a luxury bridal fashion brand, born in Los Angeles. The brand offers a curated collection of gorgeous wedding gowns and delivers them right to your doorstep – without the hassle of endless appointments and sample sales. Designed and exquisitely crafted by couture artisans, the dresses are custom-made and never off-the-rack. Studio Marie Zieger created the logo, brand identity & visual language for Floravere in cooperation with selected illustrators and photographers, as well as a diverse spectrum of packaging items, print products and the initial web design.

The archeress became the emblem of Floravere. Her arrow is a delicate Camellia flower, a symbol for young lovers. Based on ancient Greek goddesses, the archeress embodies confidence, strength & beauty – just like the Floravere bride herself. Representing the chic & effortless character of the Floravere brand, the vintage illustrations of flying, floating and hovering objects add an airy playfulness to the design and capture the joy of getting married.

DESIGN & ART DIRECTION 
Marie Zieger

LOGOMARK ILLUSTRATION
Violaine & Jérémy

SELECTED ILLUSTRATIONS 
Marion Kamper, Marie Zieger

COPYWRITING & TEXT
Susannah Hornsby

FASHION PHOTOGRAPHY 
Ali Mitton

HAIR & MAKE-UP
Stacey Tan

MODEL
Jess Morrow

PRODUCTION 
Hazel & Pine






























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